Results of Xavier University College of Agriculture in the Periurban Vegetable Project
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Results of Xavier University College of Agriculture in the Periurban Vegetable Project |
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Workpackage 6: Marketing
One hundred institutional users of fresh vegetables in Cagayan de Oro City, Philippines were surveyed to determine their purchasing patterns. Seventy percent of the institutions bought vegetables on a daily basis. These were mostly (67%) bought from Cogon retail market while another fifteen percent bought from Carmen retail market. This means that eighty two percent of the institutions sourcing their vegetable requirements mainly from the two wet markets in the city. Only thirteen percent of the institutions buy from supermarkets and this is only some of the time. On the average, institutions spend 9.5 % of their food budget on vegetables. The 100 institutions surveyed spends around PhP 444,000 worth of vegetables every month. This accounts for 39 % of the total expenditures on fruits and vegetables outside the home in Cagayan de Oro City.
Most purchases are paid in cash. It is the hotels, restaurants, and private hospitals which availed of 15 days term credit. All the public hospitals, private and public schools, government and private shelter institutions pay in cash. The five vegetables bought in largest quantities weekly are squash (6.3 kg), cabbage (6.1 kg) potatoes (5.8 kg) carrots (4.4 kg), and papaya (3.8 kg). Hotels buy more temperate type vegetables than tropical types at a ratio of 1.21. Non hotel-based restaurants on average buy equal amounts of temperate and tropical foods. Government and private shelter institutions buy less temperate than tropical type vegetables at a ratio of 0.28 and 0.13, respectively.
On the average, the respondents find prices that are 2.3 times the minimum price to be prohibitive when buying the cheaper kinds of vegetables (tropical types). For the expensive types of vegetables such as asparagus, broccoli, and garlic, prices higher by 1.75 times are already considered prohibitive. For the cheap vegetable varieties such as kangkong, malabar spinach (alugbati) and lady’s finger (okra), prohibitive prices are when these are 3.25 times higher than the minimum price. Big sizes are preferred for bitter gourd (ampalaya), eggplant, bulb onion and squash. Medium sized broccoli, bell pepper, cabbage, cauliflower, and cucumber are preferred. Medium and large sized carrots are demanded equally by the institutions. Measurements corresponding to big and small sized overlap for many consumers of fresh vegetables. The range of measurements for what passes as medium overlaps the range of measurements for what passes as big or large. However, there are modes of exact measurements corresponding to what is regarded as medium or large size.
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last update on March 19, 2002 by Robert J. Holmer
